A simple sign, a stronger welcome: Supporting new refugee communities in Emerton NSW

As the demographics of Western Sydney’s Emerton community continue to shift, Jesuit Social Services’ Ignite Food Store is seeing more newly arrived refugee families turning to the store for affordable, locally accessible food. For staff and volunteers, this change has brought new opportunities to deepen relationships and ensure everyone who walk through the door feel seen and supported.

Recently, store worker Bernadette noticed something small but meaningful. Many new customers spoke Arabic as their first language, and some were unsure about the store’s operating hours or how the Store worked.

Rather than ignore the barrier, she took action.

“I kept thinking about how confusing it must feel to arrive somewhere new and be met with so many barriers to understanding,” Bernadette said. “So I asked a friend who speaks Arabic if they could help translate our store sign that explains all the details of how to put our hampers together. It was a small thing we could do quickly – but it has made a big difference.”

The translated sign has been warmly welcomed by customers.

“People smile when they see their language. You can feel them relax,” said Bernadette. “It reminds them that they belong here.”

For the Western Sydney team, small, locally led actions like this are part of their everyday work alongside the community.

Joe Magri, General Manager, NSW – Centre for Just Places, said the gesture speaks to the heart of Jesuit Social Services’ mission in the region.

“Building just and connected communities doesn’t always start with major programs or big investments,” Joe said. “Often, it’s these small acts of solidarity – noticing a need, responding with respect, treating people with dignity – that create real connection and trust.”

He said the initiative reflects the strengths of the Emerton team, who continue to respond with compassion as the region welcomes more families seeking safety and stability.

“Our staff and volunteers know their community. They listen, they adapt, and they act,” he said. “Taking actions like Bernadette’s are a perfect example of how we can ensure those newly arrived in the community feel at home.”

As Western Sydney continues to evolve, so will Ignite Food Store. What won’t change is its commitment to welcoming the whole community – in all its diversity.